This 2023 collaboration connected the high-speed performance of the Haas F1 Team with the luxury, urban aesthetic of the Palm Angels fashion house.
I was integral in defining the collection's look, specifically tasked with translating the Palm Angels' bold graphic language onto F1-inspired silhouettes and materials.
Design Development: This involved conceptualizing the key visual motifs, including logo placement, custom typography integration, and color palette strategy, to ensure the final pieces resonated equally with the motorsport audience and luxury fashion consumers. The result was an elevated product line that successfully merged performance inspiration with high-fashion appeal.
Developed at Bureau Borsche.
Footage provided by:
[ Bureau Borsche ][ Palm Angels ]